How to Write a Press Release for Advocates Going to Oklahoma

Wild horse mares in holding (Photo © Anne Novak, all rights reserved.)

Wild horse mares in holding (Photo © Anne Novak, all rights reserved.)

Here is a sample for you to work with and send to your local media.

This is an opportunity to educate your local media and community about the wild horse and burro crisis. Even if they don’t print it at least they’ve learned about it. Contact Anne Novak if you have questions.


For immediate release

Title in bold (only the first letter of the title is capitalized)


THE CLOSEST BIG CITY, State (date sending out)–Who, what, where, when, why, how: focusing on the community member and wild horse/burro advocate who is going to Oklahoma to speak out on behalf of the public who values native wild horses and burros.  The equids are in danger because of slaughter and a rotten Bureau of Land Management (BLM) program that is removing the majority of wild horses and burros off public land so the extractive industry will have less environmental hurdles to make huge profits off public land. The American public wants to protect native wild horses and historic burros. (You decide what you want to write. This is an example.)

Your short quote about why this matters

Call to action paragraph at the end encouraging the community to get out to see these healthy living treasures who create biodiversity on public land. Suggest community members contact their elected officials to protect them from the industrial wipe out on public land.

# # # (3 hashtags)

Media Contact: Your email and cell phone (optional)

Links of interest:

List 4 links to give local journalists some education on the issues. Please include the link to Native Wild Horses: because they need to learn the new science.

Wiki How explains how to write a press release in more detail:

Some longer Protect Mustangs press releases for reference: